Dark Matter eLiquid

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Technology Information:

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Description

Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.

Reviews

Rating: 4 / 5
Date: 2010-04-21
Summary: "Good Book for a Mobile Marketing Beginner"

This is the first book I have read on mobile marketing, and I read it AFTER I started my business' first mobile marketing campaign. It was very useful in helping me understand the "lay of the land" in the mobile marketing world, explaining the different types of mobile marketing, legal issues, and integrating mobile campaigns with social networking. The online resource guide was very helpful, and even though I bought the book with text messaging marketing in mind, I ended up with a bunch of other ideas that I have since put into practice. My only disappointment was that I wanted even more detail on some topics, but I'm sure that's because I'm just at the beginning of my journey in this area. I recommend this book to anyone who is even thinking about mobile marketing.

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Rating: 5 / 5
Date: 2010-03-29
Summary: "Great Book!"

Great book for those who want to get started in the Mobile Marketing
arena... I refer back to it always before going to consult with a client. It's broken down into sections and has a lot of great resources to follow up on!

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Rating: 2 / 5
Date: 2009-11-19
Summary: "Not very informational--Just an average book."

This book is just recounting the basic concept about Mobile-Marketing. Most information is just common knowledge about social Media. The technical aspect of this book is weak while the strategic illustration about mobile marketing has a lot of rooms to be improved. The book is too pricy for what you get. Not worth the price.

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Rating: 2 / 5
Date: 2009-04-01
Summary: "Lack of extended examples"

This book left me wanting a lot more. A volume like this would shine if there were detailed and extended examples of campaigns that worked well, and not so well. Why did some succeed and others fail - that's what we learn from. There are some short case studies, but nothing goes into detailed and extended metrics or enough ROI information.

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Rating: 5 / 5
Date: 2009-03-15
Summary: "Business libraries will find it a fine pick"

THE MOBILE MARKETING HANDBOOK: A STEP-BY-STEP GUIDE TO CREATING DYNAMIC MOBILE MARKETING CAMPAIGNS tells how to create successful mobile campaigns on a budget. From interacting with mobile users to reaching new prospects via mobile systems, chapters cover everything from marketing a mobile campaign to tracking its results. Business libraries will find it a fine pick.