Dark Matter eLiquid

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Technology Information:

Mobile Marketing: Finding Your Customers No Matter Where They Are

Description

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

Reviews

Rating: 5 / 5
Date: 2010-08-27
Summary: "Cindy Krum and Mobile Marketing - Rocks!"

This book has something for everybody. Good as an introductory primer but enough depth for the seasoned professional. Covers the past, growth to date and future directions, BUT - the real value comes from Cindy Krum - professional speaker, author and consultant. You can "engage" with Cindy at her web site [...] where you can "chat" online and get lots of help to answer your questions. Cindy is THE expert in this space. Once you have digested the book - get Cindy on your team. She is the "go to girl" for everything mobile. Chat to her and I am sure you will agree.

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Rating: 5 / 5
Date: 2010-08-19
Summary: "Two thumbs up!"

I've rated many marketing books as mediocre, but strongly recommend this book. Mobile Marketing has true marketing substance including explanating the mobile's core marketing knowledge foundations--technology overview and people's behaviour in using the technology--and then includes mobile marketing services that capitalize on the behavior. Though much of this book's mentioned specific advertising services will become out-of-date, its explanation of mobile's core technologies and defintions of mobile's acroynm-filled vocabularly will be useful for many years. I'm a web marketer with over 30 years of IT background who learned an enormous amount from this book.

Though my mobile marketing reading is limited, I felt the book is comprehensive and appropriately condensely written. Most fluff marketing books might write 3 pages for a case study, here its case studies cover the marketing essentials in 2 paragraphs; excellent writing. One of the few marketing book I have to read carefully.

The book is $25; most $25 marketing books I would have reviewed in less than 4 hours-- this one, I'm over 10 hours, and still am only 1/3 through. Every chapter provides valuable marketing information.

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Rating: 5 / 5
Date: 2010-08-04
Summary: "Read this to keep on top of your subject"

I like to think that I'm technologically savvy, but there is an entire phenomenon that I've missed - until recently. That's Web 2.0, which rewrites the rules about current use of the web. It's very easy to run your life without a smartphone, for example, but a whole sea-change is going on with the latest technology.

Cindy Krum does a great job bringing slow adopters like myself up to speed. She covers the whole spectrum of marketing to mobiles in a way that is easy to pick up. As you read here book, you'll realize that you can't pass mobile marketing by - not only is it important now, but it will be the way that much of marketing will go.

I had my horizons greatly expanded by Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job and I can't imagine job-hunters succeeding without it. Similarly, I can't see advanced marketers succeeding without Cindy Krum's book.

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Rating: 4 / 5
Date: 2010-08-03
Summary: "Thorough, but a little dry"

Mobile Marketing covers everything you'd want to know about mobile marketing from targeting and tracking, to mobile advertising, to creating mobile websites, and more. While it was full of information, it was too technical and dry for me. The content was good, but it was like reading a text book. And I didn't always come away with steps I could take to make use of mobile marketing for my business. Still, overall its a very thorough book.

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Rating: 4 / 5
Date: 2010-07-22
Summary: "Good overview, but needs more examples"

This book provides a very good overview of the tools and practices for mobile marketing, from coupons to full-scale development of the mobile website. Each technique includes a good discussion about its best uses, and where appropriate, concerns about privacy, spam, and other legal issues. One significant shortcoming: the book presents only a small number of the examples and these are often repetitive and too limited in their description to give much insight to the reader.